About

Roast In Focus was created to build a community of like minded people to share our passion and ideas. We believe in being our true selves through exploration & creativity, a vintage lifestyle & coffee to fuel it.

Does your heart also beat a little extra for the characteristic world that is vintage? Whether it's cars, watches, clothing or interior design, you just enjoy the stories, the nostalgic designs and the general vibe of the 'vintage lifestyle'? Us too!

We love it, but we also believe that a passion, a material object, or an experience, is always better shared & what better way to do that than to discuss it with your friends over a coffee at some cozy café? We see coffee as something that brings people together and therefore it's the focal point of our brand name "Roast In Focus".

Now, our way of turing this passion into something tangible is through creating clothing & apparel, that not only should look good, but even more importantly, should make you feel good! 

Safe shopping.

- Jacob Sellström, Founder, Roast In Focus.